How can your organization achieve its marketing goals? By creating a plan. A Strategic Marketing Plan provides a road map for how to “get there from here” and it leverages the full power of marketing.

What is marketing?

Marketing is communicating and giving targeted customers:

  • What they want
  • When they want it
  • Where they want it and
  • Providing it at a price they are willing and able to pay for it

What does marketing do for you?

  • Gets people to raise their hand and say, “I’m interested. I’d like to learn more.”
  • Gains and keeps customers.
  • Ensures the development and delivery of a successful product or service.
  • Creates loyal customers who pass the word on.

Why invest the time and effort into developing a strategic marketing plan?

As a result of creating the plan, you will:

  • Encourage all those involved to agree on marketing objectives and the best way to achieve them.
  • Ensure the buy-in of all those impacted by marketing activities.
  • Direct resources such as manpower and budgets toward the highest priority activities.
  • Provide the criteria for making all decisions regarding marketing.

In this fast-paced and thought-provoking session, Susan covers the nuts and bolts of strategic marketing in a new and refreshing way. You will leave with the motivation, process and tools to develop an effective marketing plan for your business.

Learn more about Susan’s style and approach.