In addition to real estate development, Susan offers other areas of expertise for consulting and speaking engagements.

Brand Strategy

  • Define and create customer experiences consistent with an organization’s vision, passion and capabilities
  • Enhance revenues and value by increasing brand recognition and customer loyalty
  • Strengthen a company’s culture and employee retention through internal branding
  • Design and oversee research (industry, customer, competition, employee)
  • Conduct product and service audits and establish standards

Marketing

  • Create and implement strategic marketing plans
  • Develop business plans for new product/service launches
  • Introduce brands into new markets and geographies
  • Develop marketing communications: web sites, print materials, advertising, direct mail, signage, electronic communications, public relations programs and more
  • Plan and facilitate meetings, conferences and events

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Materials for 118 on Munjoy Hill included a color, 8-page brochure, letterhead and two-sided business cards, a map of the neighborhood distributed to local retailers and restaurants, bi-fold floor plans for each unit, a mini-brochure handout, a responsive website and Facebook page, construction-site advertising signage, and printed and mounted sales-center materials.

Speaking & Seminars

  • Lead seminars and workshops
  • Deliver keynote speeches

More about Speaking & Seminars

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